Offering quality products is essential in eCommerce. However, the last few years saw a shift in customer priorities. Consumers nowadays heavily consider their overall experience purchasing from a brand more than the product or service itself. Eighty-six percent (86%) of consumers are willing to pay more for an item from … Read more
Amazon might only be 25 years old, but it secured its place globally as the top eCommerce platform. The marketplace has become a valuable tool and veritable gold mine for online retailers. In 2019, more than 200,000 third-party sellers made upwards of $100,000 on the platform. Considering how consumers purchase … Read more
Consumers love getting something free or freebies with their purchases. The word “free” significantly impacts purchase behavior and even improves brand image. A recent report said, 9 out of 10 people recall the name and logo of giveaway or free stuff. Aside from freebies and giveaways, most retailers are also … Read more
Reading time: 3 min 15 secs Your -commerce business success will depend on how well you’re able to handle all of the responsibilities involved. A lot will be required, from manufacturing or sourcing your products to effective branding and marketing, shipping and logistics, customer service, and more. There’s a lot … Read more
What are Product Descriptions? A product description is a type of marketing copy that brands use. It provides essential details about specific items that merchants are selling online. Compelling content makes up for the lack of tangibility in shopping online just by describing product features, key benefits, dimensions, models, and … Read more
Reading time: 3min 40s Ecommerce Trends 2020: 7 Trends that Will Define Ecommerce This Year! In the face of increasing competition and ever-evolving consumer expectations, it will always pay off to keep up with the latest trends to win at the eCommerce and retail game. In no particular order, here … Read more
Reading time: 3min 10s Why spend your time packing boxes when you could use it to sell more products? It’s important to understand that you can’t do it all. There are times you just have to let go and trust other competent hands to get the job done. If you’re … Read more
Reading time: 2min 40s If you’re alone on Valentine’s Day, you may feel like you’re the only one in this world without a partner. But that’s okay; China now has a day that celebrates singled too. The unofficial holiday is named the Single’s Day, and when you look at it, … Read more
Ecommerce Influencer marketing has proven to be a vital digital strategy for eCommerce retailers in the last few years. Despite the pandemic and global economic slowdown, brands will spend up to $15 billion on influencer marketing by 2022. It’s not surprising that companies, multinational or otherwise, are more than eager … Read more
Reading time: 2 min How to Beat Other Product Design Companies Investing in product design agency has become a popular tool for e-commerce businesses to improve on product innovation and their branding strategy. But with growing competition, how does a product design agency emerge at the top? Here are some strategies … Read more
Defining eCommerce Conversion Optimization eCommerce Conversion Optimization or Conversion Rate Optimization is the process of structuring a website, so it encourages visitors to take a specific action on a web page. These actions can be in the form of account creations, whitepaper downloads, newsletter sign-ups, or, in the case of … Read more
